International Marketing 17th Edition Philip Cateora ISBN-10: 0077842162 ISBN-13: 9780077842161 (Test Bank)

Test Bank for International Marketing 17th Edition Cateora

Test Bank for International Marketing, 17th Edition, Philip Cateora, ISBN-10: 0077842162, ISBN-13: 9780077842161

Table of Contents

1 The Scope and Challenge of International Marketing 2

2 The Dynamic Environment of International Trade 28

Part Two

The Cultural Environment of Global Markets

3 History and Geography: The Foundations of Culture 54

4 Cultural Dynamics in Assessing Global Markets 96

5 Culture, Management Style, and Business Systems 130

6 The Political Environment: A Critical Concern 170

7 The International Legal Environment: Playing By the Rules 198

Part Three

Assessing Global Market Opportunities

8 Developing a Global Vision through Marketing Research 230

9 Economic Development and the Americas 262

10 Europe, Africa, and the Middle East 290

11 The Asia Pacific Region 316

Part Four

Developing Global Marketing Strategies

12 Global Marketing Management: Planning and Organization 346

13 Products and Services for Consumers 374

14 Products and Services for Businesses 414

15 International Marketing Channels 442

16 Integrated Marketing Communications and International Advertising 478

17 Personal Selling and Sales Management 524

18 Pricing for International Markets 554

Part Five

Implementing Global Marketing Strategies

19 Inventive Negotiations with International Customers, Partners, and Regulators 584