BUSN 11th Edition Marcella Kelly Chuck Williams ISBN-10: 1337407127 ISBN-13: 9781337407120 (Test Bank)
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Test Bank for BUSN 11th Edition Kelly
Test Bank for BUSN 11th Edition Kelly
Test Bank for BUSN, 11th Edition, Marcella Kelly, Chuck Williams, ISBN-10: 1337407127, ISBN-13: 9781337407120
Table of Contents
1. BUSINESS NOW: CHANGE IS THE ONLY CONSTANT
2. ECONOMICS: THE FRAMEWORK FOR BUSINESS
3. THE WORLD MARKETPLACE: BUSINESS WITHOUT BORDERS
4. BUSINESS ETHICS AND SOCIAL RESPONSIBILITY: DOING WELL BY DOING GOOD
5. BUSINESS COMMUNICATION: CREATING AND DELIVERING MESSAGES THAT MATTER
6. BUSINESS FORMATION: CHOOSING THE FORM THAT FITS
7. SMALL BUSINESS AND ENTREPRENEURSHIP: ECONOMIC ROCKET FUEL
8. ACCOUNTING: DECISION MAKING BY THE NUMBERS
9. FINANCE: ACQUIRING AND USING FUNDS TO MAXIMIZE VALUE
10. FINANCIAL MARKETS: ALLOCATING FINANCIAL RESOURCES
11. MARKETING: BUILDING PROFITABLE CUSTOMER CONNECTIONS
12. PRODUCT AND PROMOTION: CREATING AND COMMUNICATING VALUE
13. DISTRIBUTION AND PRICING: RIGHT PRODUCT, RIGHT PERSON, RIGHT PLACE, RIGHT PRICE
14. MANAGEMENT, MOTIVATION, AND LEADERSHIP: BRINGING BUSINESS TO LIFE
15. HUMAN RESOURCE MANAGEMENT: BUILDING A TOP-QUALITY WORKFORCE
16. MANAGING INFORMATION AND TECHNOLOGY: FINDING NEW WAYS TO LEARN AND LINK
17. OPERATIONS MANAGEMENT: PUTTING IT ALL TOGETHER
PERSONAL FINANCE APPENDIX
A-1. Your Budget
APPENDIX 1. LABOR UNIONS AND COLLECTIVE BARGAINING
APPENDIX 2. BUSINESS LAW
